Greenroom implemented a revised strategy and restructured their digital entitlements to with the objective of building a database of engaged supporters.
Supporter data was then used to target supporters with offers, at key times of the year through our marketing automation service.
This solution has now been implemented across all AFL and NRL partnerships.
1. Activations focused on data capture.
2. Build profiles on supporters.
3. Communicate to database at key times.
4. Accurately attribute sales to partnerships