Data Activation

Reduce acquisition costs, increase revenue and minimise workload.

Spend per customer is 145% higher compared to our retail average

What is it?

We specialise in helping our Clients identify engaged audiences, collect data, implement and manage sophisticated data management platforms to deliver measurable, long-term results from our work.

Data activation, such as Marketing Automation, is one of the newest buzz-words in the digital marketing handbook. We explain the opportunity, technology and benefits to minimise confusion - rather than adding to it.

Greenroom are certified in the powerful marketing automation platform, SharpSpring, and provide your clients with a fully managed solution to ensure seamless roll-out and management of marketing automation strategies.

Data Activation106
Data Activation106

Why do I need these services?

 

Sports partnerships have traditionally been a resource-intensive practice, with internal resources stretched to with event activations, brand activities and wider marketing efforts.

With all resources being hyper-focused on these activities, many unique sports partnership opportunities were being missed.

Marketing Automation provides the opportunity to optimise marketing initiatives by using technology to reduce workload of internal resources, increase engagement with consumers, and attribute more tangible results directly to the partnerships and wider marketing efforts.

Personalisation can reduce acquisition costs by 50%, lift revenue by 5 to 15% and increase efficiency of marketing spend by 10 to 30%

Featured Case Study

Collingwood Football Club

5 years of engagement with club.
125% digital revenue increase in year one.

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