Brands

Consistently evolving strategies for brands designed to drive huge return on investment.

Via Greenroom, we now generate an $8.97 return for every $1 invested into the partnership - Hertz Australia

The Challenge For Brands

For decades, major brands have partnered with sports organisations as a way to get their names up in lights and boost their reputations. Sports are universally understood and loved, and many companies have discovered that tapping into that passion and avidity is a sure-fire way to boost engagement.

Brands that want to drive greater returns from their sports partnerships need to quickly shift away from the one-size-fits-all messaging strategy they’ve always used. Instead, they must adopt a more personalised approach that allows them to connect with various consumer demographics in a meaningful way.

The Opportunity

 

Both brands and rights holders have a limited understanding of the success of their partnerships. There has been a reliance on outdated performance metrics to measure success – such as, the dependancy of media equivalency scores.

We use data and content driven strategies to create more meaningful and measurable results for our clients in an industry that is difficult to quantify.

Our work is focused on accountability, transparency and a willingness to get our hands dirty to deliver what we promise – stronger commercial returns.

59% increase in behaviour indicating strong purchase intent due to partnership activation strategy - Auto Category

Featured Case Study

Collingwood Football Club

5 years of engagement with club.
125% digital revenue increase in year one.

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